MBA – Digital Marketing Strategy

    Czech College

Course Description :
    Full-time program taught in English ( Duration : 1 Year ) General objective Modern managers need to be able to prioritize task diversity, face intellectual challenges and find a work-life balance in their careers. The MBA in Digital Marketing Strategy aims to give students the necessary skills to pave their way to a successful career in the digital sector. Learning outcomes The students will develop the expertise required to evaluate, analyze and create digital marketing and communication campaigns. The program also covers in detail digital advertising, e-business and marketing of IoT, websites, web projects and web startups. The students will learn how to anticipate the changing trends in digital economy, e-business and digital marketing and prepare their organizations for it. Mobile and IoT marketing are still in their nascent stages; our course will enable students to understand this developing market, and equip themselves to ride this new wave of opportunity. Program overview At the end of the program, students are required to do a 6-month internship with a company of their choice (anywhere in the world) where they can put their knowledge to practice. SEMESTER 1 UPGRADING SESSIONS WEBSITE & APPLICATION CREATION DATA MINING FOR E-COMMERCE & E-MERCHANDISING DIGITAL COMMUNICATION & SOCIAL MEDIA MARKETING WEB PROJECT MANAGEMENT CREATING & MANAGING A WEB STARTUP SEMESTER 2 WEB, SOCIAL MEDIA, CROSS CANAL MARKETING ONLINE REPUTATION & CRISIS MANAGEMENT SOCIAL MEDIA KPI & ANALYTICS DIGITAL ADVERTISING SOCIAL GAMING & GAMIFICATION MOBILE & IOT MARKETING
    Entry requirements Applicants must have 120 American credits, or 240 ECTS credits. Yet, applicants with 90 American credits or 180 ECTS credits and 2 years of professional experience can be candidates for the MBA. English test IELTS 6.0 or equivalent requested Interview (either face-to-face or at distance)
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