Digital Marketing - SEO, SEM, SMO, SMM- Executive

Job Description

• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Develop title and description to Optimise Meta Tags on website.
• Monitor daily performance metrics to understand SEO strategy performance
• Google Hacks to Improve Your Search Ranking
• Collaborate with others within the marketing department to manage SEO strategy
• Optimizing for Voice Research: Crack Google’s latest Algorithms 2019
• Update content and website links for maximum optimization and search engine rankings

Skills Required

Key Requirements

• Launching and optimizing PPC campaigns for search, display, video, shopping and email paid ads
• Monitoring budgets and overseeing search platform accounts to gain better ROI
• Tracking KPIs and producing useful reports for management
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Write attractive and concise copy for adverts
• Develop new campaigns across multiple channels for marketing, RLSA & Dynamic Targeting
• Maintain partnerships with PPC ad platforms and find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends.