When it comes to email design, it can be tough to know where to start — especially when you factor in the type of email to be sent (drip emails, autoresponders, webinar blasts, etc), images, HTML, rich text, and more. Having a tool like marketing automation that makes it possible to build emails with limited HTML knowledge is a step in the right direction, but there are still a lot of factors to consider before hitting that “send” button.
One of the biggest considerations is your layout. An appealing, easy-to-read email can make the difference between your email being read, opened and deleted, or just plain deleted. If you’re looking for some guidelines when it comes to template design, or wondering which style of email performs best for certain types of messaging, check out a few examples from real Pardot users below. Each of these emails exemplifies certain email template best practices, whether it’s call to action placement, organization, content, or colors and design.