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Product Manager - OTC (consumer Healthcare)

 meyer organics pvt. ltd

  • 1 - 4 years
  • Thane
  • Applicants: 0
  • Views: 10
  • Posted: 11 11 2019
  • Full Time

Job Details

Experience: 1 - 4 years

Qualification: B.Pharm(Pharmacy)

Salary Offered: Not Disclosed

Functional Area: Marketing / Advertising / MR / PR

Industry: Pharmaceutical

Role: Product / Brand Manager

Job Location: Thane

Gender: Any Gender

Number of Vacancy: 1

Job Description

This person is responsible for achieving Topline revenue (Rs.) on CHC (Consumer Healthcare/OTC) by executing these key deliverables:

 

  • 1. Launch & geographic expansion of a portfolio of vitamins & nutraceutical products
  • 2. Build a marketing-lead sales funnel to push sales growth
  • 3. Review brand-wise top-line/bottom-line and ensure the desired portfolio-wise revenue mix
  • 4. Lead development of promotional plans and product campaigns (ATL/BTL/Digital) in order to achieve the target market share and sales. Align and update corporate and regional stakeholders from time to time.
  • 5. Lead & coordinate he design and execution of innovative communication or Mass Media. Align with and execute all BTL campaigns through trade marketing and sales team
  • 6. Maintain a deep knowledge of the market trends, consumer insights,
  • 7. Opening up new markets/regions in India
  • 8. Developing/Executing common marketing mix elements (TVCs, Packaging, Visual Aids, POS etc.)
  • 9. Driving Digital focused on brand awareness and e-commerce

Skills Required

product management
trade marketing
brand launch

Key Requirements

Responsibilities & Accountabilities

/ ACCOUNTABILITIES

 

1. Launch and geographic expansion of multi-vitamin brand:

  • Launch a portfolio of vitamins & nutraceutical products in India.
  • Work with the sales, R&D, Medical & Distribution teams for creating effective marketing collateral.
  • Work on the market-mix elements: Product formulation, Pricing, Go-to-market, Distribution, Packaging - Structure & Design and Promotion.
  • Ensure timely execution/launch of new marketing campaigns.
  •   Data analysis:
  • Initiate consumer (primary) research as appropriate for target markets.
  • Analyze external data (Euromonitor, IMS, Nielsen) to help determine which market segments and sub-categories to focus on.
  • Exploit the analysis for further expansion, strategy tuning and sales growth.

 

  • 3. Developing/Executing common marketing mix elements:
  • Help in executing a common look/feel across Marketing Mix elements i.e. TVCs, Digital, Packaging Design, Packaging Structure & POS material.
  • Marketing Mix elements to be localized across different regions in India keeping in mind local market requirements, consumer preferences, cultural nuances, market/category evolution etc.

 

Personal attributes

 

  • Track record of sustained delivery, strong commercial orientation, sets clear priorities & meets deadlines
  • Result oriented, entrepreneurial & self-motivated
  • Demonstrates a sense of urgency in closing things fast
  • Resilient & Willingness to stretch
  • Works well with cross functional teams and is able to engage with senior stakeholders
  • Strong communication and presentation skills
  • Passionate about Digital Marketing

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Company Logo

Email: info@meyer.co.in

Contact Person: hr

Web: meyer.co.in/

ABOUT COMPANY

Meyer Organics is a part of the world’s No. 1 & fastest growing Neutraceutical Company, Vitabiotics Ltd, headquartered at London and operating in 110 countries across the globe. Vitabiotics is committed for the scientific research in nutrient medicine & has been awarded consequently for three years with UK’s prestigious Queen’s Award for excellence and innovation in vitamin research. Meyer has been manufacturing innovative health care products for over three decades & is committed to excel in human health care and research.

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